A sulfate-free shampoo built on coconut and sugar cleansers gentle enough for color-treated hair. Coco collagen wraps each strand in strengthening protein while panthenol sinks into the shaft for flexibility and shine, finished with a natural sweet orange and lavender scent. Use it for every wash and say goodbye to the stripped, squeaky feel.
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Most shampoos clean with sulfates, detergents strong enough to strip color, natural oils, and moisture in one pass. Dry, damaged, and color-treated hair pays the price. This shampoo swaps the harsh detergents for coconut and sugar cleansers, then goes further: it deposits strengthening protein while it washes.
How It Works
First, warm water opens the wash and softens the hair. Next, coco betaine and polyglucose, cleansers drawn from coconut and sugar, lift away dirt, oil, and buildup without touching your color or stripping natural moisture. Then coco collagen films over each strand, reinforcing where washing usually weakens. Meanwhile, panthenol slips into the hair shaft itself, adding flexibility from within. Finally, glycerin holds moisture at the scalp, and a cool rinse seals the cuticle for shine.
Triple-Action Hair Care System
Coco Collagen
The strengthener. A coconut-derived collagen protein that films over each strand as you wash, reinforcing the hair right when it is wet and most fragile. The result is hair that feels stronger, fuller, and less prone to breakage.
Coco Betaine & Polyglucose
The sulfate-free cleansing duo. Coco betaine comes from coconut oil and polyglucose from sugar; together they lift dirt and oil in a soft, low-strip lather that respects color, natural oils, and sensitive scalps.
D-Panthenol
Pro-vitamin B5, the shine builder. Small enough to penetrate the hair shaft, it adds moisture and flexibility from the inside while smoothing the cuticle outside, which is what turns clean hair into glossy hair.
Vegetable Glycerin
The scalp keeper. A gentle humectant that draws water to the scalp and strands through the wash, helping prevent the dry, tight after-wash feel that harsher shampoos leave behind.
Sweet Orange & Lavender Oils
The natural finish. A bright citrus opening settled by soft lavender, giving the shampoo its fresh, clean scent from essential oils rather than synthetic fragrance.
Distilled Water, Coco Collagen, Coco Betaine, Polyglucose, Vegetable Glycerin, Phenoxyethanol, Sorbic Acid, D-Panthenol (Pro-Vitamin B5), Xanthan Gum, Essential Oils of Sweet Orange (Citrus sinensis) and Lavender (Lavandula angustifolia)
Note: Ingredients may change. Check your package for the latest list.
No sulfates
No silicones
No parabens
No phthalates
No PEGs
Cruelty-free
When to Apply
How to Apply
Pro Tips
Application Notes
Warning: For external use only. Avoid getting the shampoo into your eyes; rinse well with water if contact occurs. Discontinue use if irritation occurs. Contains sweet orange and lavender essential oils; patch test if your scalp or skin is sensitive to essential oils.
This product is perfect for treating and protecting:
Best For
Is the Ultra Mild Sulfate-Free Shampoo safe for color-treated hair?
Yes, that is one of its main jobs. Sulfates are the detergents that pull color out of hair; this shampoo replaces them with coconut and sugar derived cleansers, so it washes color-treated and chemically processed hair without stripping the color you paid for.
What does coco collagen do in the Ultra Mild Sulfate-Free Shampoo?
Coco collagen is a coconut-derived protein that films over each strand during the wash, reinforcing hair while it is wet and at its most fragile. With regular use, hair feels stronger and fuller and shows less breakage.
Why does the Ultra Mild Sulfate-Free Shampoo lather less than my old shampoo?
Because big foam comes from sulfates, and there are none here. The coconut and sugar cleansers make a softer, lower lather that cleans just as thoroughly. Less foam does not mean less clean; it means less stripping.
Is the Ultra Mild Sulfate-Free Shampoo good for dry or damaged hair?
It is built for exactly that hair. Gentle cleansing leaves natural oils in place, glycerin holds moisture through the wash, and collagen protein with panthenol supports strands that processing and dryness have weakened.
How often can I use the Ultra Mild Sulfate-Free Shampoo?
As often as you wash. The sulfate-free formula is mild enough for daily use, and one application is usually enough; repeat only if hair is heavily soiled or coated with styling products.
What does the Ultra Mild Sulfate-Free Shampoo smell like?
A bright, fresh opening of sweet orange settling into soft lavender, all from real essential oils rather than synthetic fragrance. The scent is light and clean rather than perfume-heavy.
Does the Ultra Mild Sulfate-Free Shampoo help with breakage?
It may help over time. Wet hair is hair at its weakest, and this shampoo delivers collagen protein support during that exact window, while panthenol adds flexibility from inside the shaft. Both work against the conditions that cause snapping.
Do I need a conditioner with the Ultra Mild Sulfate-Free Shampoo?
Sometimes not. Because the wash itself deposits protein and moisture, many find their hair manageable straight out of the shower. Follow with your conditioner of choice when hair wants extra moisture or care.
Why is a cool rinse recommended with this shampoo?
Cooler water helps the hair cuticle lie flat, and a flat, smooth cuticle is what reflects light as shine. Warm water to wash, cool water to rinse is the simple two-step that maximizes gloss from every wash.
What makes the Ultra Mild Sulfate-Free Shampoo special?
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I love this moisturizer, it feels so great in the skin ā¤ļø
Nice and thick-this will last a long time. Pure ingredients. Makes my face feel and look soft and amazing!š¤©
I love how it makes my face look and feel
This is truly the best toner I have come across! It makes my skin so bright, I always get compliments after a week or so of using it. It smells lovely, and doesn't have behind a sticky residue like some others do. I literally won't use any other toner!
I have suffered for years with extremely dry legs in all seasons. Plus I have a birthmark that dries until it bleeds. Other than Vaseline petroleum jelly, nothing has helped this area. This is the first product that has kept it healthy. I do have to apply it nearly every day but my legs feel healthier and looks healthier. The smell too is heavenly. I just love this product. Please don't stop making it. Highly recommend for all ages, not just babies if you have baby sensitive skin.
