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A water-light brightening serum that works five ways at once. Alpha-arbutin, two stabilized forms of vitamin C, niacinamide, and licorice root target the look of dark spots and dull tone, with no retinol, no hydroquinone, and no fragrance. Apply morning and evening for a clearer, more luminous complexion.
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Dark spots and dull tone have one root: melanin gathering unevenly where sun, stress, and time have left their mark. The strong prescription answers, hydroquinone and retinol, come with irritation many faces cannot afford. This serum takes the patient route: five gentle brighteners, working together, every single day.
How It Works
First, the featherweight, oil-free fluid sinks into freshly cleansed skin. Next, alpha-arbutin gets to work where dark spots begin, helping soften their appearance at the source. Then two stabilized forms of vitamin C brighten tone without the sting or rapid oxidation of pure ascorbic acid. Meanwhile, niacinamide supports the barrier and evens the look of tone as licorice root calms. Finally, resveratrol and vitamin E stand guard against the daily stress that starts new spots.
Triple-Action Illumination System
Alpha-Arbutin
The centerpiece, delivered in the Skin White Ascutin complex with hydrolyzed oat protein and ethyl ascorbic acid. Alpha-arbutin is the gentle, well-studied brightener chosen by formulators who want dark-spot results without hydroquinone.
Dual Stabilized Vitamin C
Two forms in one serum: 3-glyceryl ascorbate and ethyl ascorbic acid. Both resist the oxidation that ruins ordinary vitamin C serums, so the brightening power arrives fresh in every drop, without the sting.
Niacinamide
Vitamin B3, the workhorse. It supports the skin's own barrier, helps improve elasticity, and evens the look of tone. Alongside the brighteners, it keeps the whole routine comfortable for sensitive and mature skin.
Resveratrol & Licorice Root
The defense and calm duo. Resveratrol, the celebrated antioxidant from grapes, helps protect against environmental stress, while licorice root extract soothes and adds its own gentle brightening support.
Glycerin & Sodium Gluconate
The oil-free hydration base. Vegetable glycerin draws water into the skin and sodium gluconate supports lasting hydration, giving the serum its weightless, plumping feel with not a drop of oil.
Β Deionized Water, Resveratrol, Niacinamide, Skin White Ascutin (Hydrolyzed Oat Protein, Ethyl Ascorbic Acid, Alpha-Arbutin), Licorice Root Extract (Glycyrrhiza glabra), 3-Glyceryl Ascorbate, DL-Alpha Tocopheryl Acetate, Vegetable Glycerin, Caprylyl Glycol (and) Ethylhexylglycerin, Xanthan Gum, Sodium Gluconate, Tocopherol
Note: Ingredients may change. Check your package for the latest list.
No sulfates
No silicones
No parabens
No phthalates
No PEGs
Cruelty-free
When to Apply
How to Apply
Pro Tips
Application Notes
Warning: For external use only. Avoid the mouth and eye area. Discontinue use if irritation occurs. Contains hydrolyzed oat protein; use caution with oat sensitivities. As with any new active serum, patch test before first full-face use.
This product is perfect for treating and protecting:
Best For
Does the Ultra Illuminating Facial Serum help with dark spots?
It is built for them. Alpha-arbutin, two stabilized forms of vitamin C, niacinamide, and licorice root each address the look of dark spots through a different pathway. Used twice daily, visible improvement typically builds over eight to twelve weeks.
What is alpha-arbutin, and how does it compare to hydroquinone?
Alpha-arbutin is a gentle, well-studied brightening ingredient that formulators reach for as a non-prescription alternative to hydroquinone. It works gradually on the look of dark spots without the irritation and rebound concerns that push many people away from harsher options.
Can I use the Ultra Illuminating Facial Serum with sensitive skin?
Yes, it was designed with sensitive skin in mind. There is no retinol, no hydroquinone, no exfoliating acids, and no fragrance. Niacinamide and licorice root actively soothe while the brighteners work. Patch test first, as with any active serum.
Can niacinamide and vitamin C be used together?
Yes, happily. The old advice against combining them came from outdated studies on unstable vitamin C at high heat. This serum pairs niacinamide with two modern stabilized vitamin C forms precisely because they complement each other for tone and brightness.
Is the Ultra Illuminating Facial Serum oil-free?
Completely. The formula is a water-light fluid with no oils at all, which is why it absorbs in moments, layers cleanly under moisturizer and makeup, and suits oily and combination skin as well as dry.
How long until I see results from the Ultra Illuminating Facial Serum?
Hydrated, fresher-looking skin shows quickly. The deeper work on dark spots and uneven tone is gradual by nature; gentle brighteners reward patience, so judge the transformation at eight to twelve weeks of consistent twice-daily use.
Do I need sunscreen with the Ultra Illuminating Facial Serum?
Yes, wear it every morning. The serum contains nothing that thins or sensitizes skin, but sun exposure is what creates dark spots in the first place. Daily sunscreen protects the brightening progress you are paying for.
Where does the Ultra Illuminating Facial Serum fit in my routine?
After cleansing and before moisturizer, morning and evening. Two to three drops cover the face. Because it is oil-free and weightless, everything else in your routine layers over it without pilling.
Why is the Ultra Illuminating Facial Serum worth the investment?
Because it replaces a shelf of single-ingredient serums. Alpha-arbutin, dual vitamin C, niacinamide, licorice root, resveratrol, and vitamin E would cost far more bought separately, and here they arrive balanced in one fragrance-free, 1 fl oz formula built to work together.
What makes the Ultra Illuminating Facial Serum special?
Customers praised this lightweight, fast-absorbing serum for brightening skin and reducing dark spots. Many noted a "healthy glow" and improved texture. Key ingredients include vitamin C, niacinamide, and alpha arbutin. While most loved the hydrating formula, one customer experienced breakouts. Some found the dropper difficult to use and texture slightly sticky initially.
My skin didnβt seem to like this product, I breakout every time I try to use this product.
It is powerful in minimizing the look of sun damage on my face and neck in the short period of time that I have been using it.
Still not noticing many changes, but skin feels nice!!
First time to use this product
Wow! I have found my aging skins secret sauce
Absorbs easily and feel luxurious
I am thinking that this might replace anything other serums as described
I will be excited to see the improvement in my skin as I continue to use this
One of my favorite Bee Naturals products! My skin has improved so much overall-less dark spots, brighter, less breakouts.
Have just begun using this product. Penetrate skin well and not greasy.
I think this product has a lot of potential, It has a lot of powerful, brightening ingredients at a concentration I can tolerate. I especially like how it has niacinamide, as it is one of my favorite ingredients for my skin. I think this product produced beautiful results as it is not just rooted in botanicals and has at least some clinicals backing its efficiency. I also really love how this product has no fragrance in this product, which I was incredibly surprised at, it also does not have any alcohols or drying delivery ingredients. I think this product is really great for those sensitive skin types, the niacinamide isn't as concentrated as its competitors, which is easier to transition to. I also think the oat protein and licorice root extract help soothe the skin. Overall, great for all skin types and beautiful formula.
**This review was created through an educational promotional event hosted between the brand and beauty experts.**
I am so happy to have had the opportunity to find this brand. This serum is a great and versatile tool to have in the skin care arsenal. BEE NATURALS ultra illuminating serum is a versatile mixture of vitamins and nutrients that is suitable for just about everyone. The serum doesn't have the strong vitamin smell that we've come to expect from these types of brightening serums. It's tacky and that's expected but the feeling decreased rather quickly and I didn't notice it having any sort of negative effect on my make up application. I have some hyperpigmentation on my cheeks from a vitamin deficiency and I did notice a slight change in that after 30 days. I will say I did see a great improvement in the brightness of my skin and the general appearance just looks much healthier. As a cosmetologist of over 15 years and a skin care evangelist I would say this is a great serum for any age and most if not all skin types. However I think this would be a great starter for young adults just building a skincare routine. It's gentle , and clean so it's a safe starting point and it's full of things our skin needs at all stages so you really can't go wrong.
**This review was created through an educational promotional event hosted between the brand and beauty experts.**
Hi, I'm Lara and I've been a makeup artist to many Professional, Competitive Dancers for years, and I'm a Beauty Influencer on all platforms. I just turned 41, and I'm really self conscious about reducing the signs of aging! This Serum has helped my skin firm and tighten which is exactly what I was on the search for! Bee Naturals Ultra Illuminating Facial Serum contains 5 proven key ingredients Alpha Arbutin, Reservatrol, Vitamin C, Niacinamide and Licorice extract!!These magical ingredients help by reducing Hyperthermention, improve texture, create a luminous complextion, and protect with powerful antioxidants. I have been using this , liquid GOLD twice daily, and saw a reduction in dark spots in about 2 weeks! While improving tone and texture immediately, this hydrating and soothing, serum is appropriate for all skin types, including sensitive Complexions such as my own. For best results, I always wear at least a 20 SPF sunscreen to keep from having any irritations or my skin becoming sensitive to the Sun!
**This review was created through an educational promotional event hosted between the brand and beauty experts.**
My name is Michelle, I'm new to Beautytap. I have been selling natural skincare and professional make up with LimeLife for almost two years. I was extremely excited to join Beautytap for the opportunity to try other kinds of products other then what I use on a normal basis! I am all for trying natural products, especially skincare. I love to find a great product that is free of chemicals and healing for your skin. I also have very dry skin and I have been looking for something specifically a serum to help add moisture to my face. After using this for a couple of weeks I have noticed a difference in my skin, when I apply my make up I noticed my skin isn't as dry afterwards which I love. The serum is not heavy on my skin, it also smells phenomenal and has many healing properties to it. I definitely recommend!
**This review was created through an educational promotional event hosted between the brand and beauty experts.**
The Bee Naturals Ultra Illuminating Facial Serum is an all-in-one solution for acne, hyperpigmentation, dull skin, and anti-aging. The serum is packed with the maximum recommended percentage of active ingredients for optimal results. It has an impressive lineup of antioxidants including resveratrol, alpha arbutin, vitamin C, vitamin E, and niacinamide which are all great for fighting hyperpigmentation or textured, uneven skin.Β The serum is applied with a dropper pump at the top of the lid. Originally, I thought this was a self-loading dropper, but it is not so you must manually pump the serum into the dropper before you pull it out of the bottle. The formula has a beautiful iridescence to it and doesnβt leave a sticky or tacky residue behind. This formula is great for hot days because of how lightweight it is. One pump is enough for the entire face, but I use two so I can apply it to my neck and chest as well.Β Other highlights are that this formula is Acid, retinol, hydroquinone, Paraben, petroleum, and cruelty-free. It is also fragrance-free and safe for sensitive skin types including those with rosacea and eczema.Overall, my biggest complaint was the dropper. Aside from that, the serum's performance was great and my skin was noticeably softer after 3 weeks of use before bed.
**This review was created through an educational promotional event hosted between the brand and beauty experts.**
This is an interesting serum. Though it's lightweight and water based, it's packed with powerhouse skincare ingredients like Vitamin C and niacinamide, plus several more. There's actually so many skin-benefiting ingredients that I question if each is in levels high enough to be effective. However, there is no doubt that this serum is exactly what it claims to be: Illuminating. One use left my face glowy and healthy-looking, continuous uses have shown the same. The serum itself is a bit sticky, but since it's layered on first with other serums/moisturizer on top, the stickiness doesn't bother me. The scent isn't my favorite, but it's okay; it reminds me of the scent of brown sugar. This also isn't my favorite serum containing vitamin C. I have yet to see any lightening of dark spots, though I have been using for well over 14 days. Overall, I would say that this a nice, gentle serum that gives skin an illuminated, well-hydrated glow. As far as long-term effects on the health and appearance of my skin; that remains to be seen.
**This review was created through an educational promotional event hosted between the brand and beauty experts.**
10 plus years working in the beauty industry and Something in my mind believes a tiny little drop that has to cost a lot of money and doesnβt do a whole lot of good is what serum means but this Serum has certainly changed my mind about that. The dropper and bottle is one of my favorite packaging Ive seen in a long time. Use the dropper to drip the illumination Serum right onto your cheeks and watch it glow. There is no sticky feeling at all its a nice clean feeling lightweight feeling. I didnt see a difference even after 2 weeks using consistently with dark spots but I am an unusually freckles person. I did feel like a nice hydration wa happening and the pumper dropper was large enough that one tube full and My whole neck and face could be covered. A little goes a very long way! This would be a good addition to the skin care routine for anyone and everyone. I would say that the vitamin C did immediately brighten and the Vitamin E did actually hydrate so well you could easily go to bed without even using the normal moisturizer if your skin isnt super dry. I love this product and as it was my first experience with this brand Im looking so much forward to testing out the whole line of everything!
**This review was created through an educational promotional event hosted between the brand and beauty experts.**
Are you looking for a serum that will ultimately make you feel younger?I have the perfect solution go to go for you AND your skin!Get ready for the best completion ever! Bee Naturals Ultra Illuminating Facial Serum contains 5 proven key ingredients to reduce Hyperthermention, improve texture, create a luminous complextion, and protect with powerful antioxidants. Use twice daily to see a reduction in dark spots in as little as 14 days. While improving tone and texture immediately. Hydrating and soothing, this serum as appropriate for all skin types , including sensitive complection. For best results, use twice a day for at least 12 weeks, and always wear a at least a 20 SPF sunscreen. I promise, you won't be dissapointed! I am sooo happy who try this brand!!, Lara
**This review was created through an educational promotional event hosted between the brand and beauty experts.**
I really enjoyed using this product and it works really well. I'm young so having a youthful look comes natural for me, but something about this serum gave me even more of a youthful, healthy glow just as it claims. My skin has brightened significantly since using the illuminating serum. My dark spots have lightened quite a bit and my complexion has definitely improved. It has a nice and light scent that's not too heavy. One thing I don't like is fragrance in my skin care products so I appreciate how natural the serum is. I was also really impressed by the packaging, very sustainable, sleek, and cute. I like the drop applicator and how much product you get. I definitely will continue to use this product and I would definitely recommend it for all ages and skin types.
**This review was created through an educational promotional event hosted between the brand and beauty experts.**
As a beauty retail expert, I am always looking to try new and innovative products. The goal is to achieve skin clarity, anti aging benefits and maintain healthy skin while using minimal products. When I came across Bee naturals illuminating facial serum, I was pleasantly surprised as this has all the benefits combined in one product! I love how it feels on my skin. It is a light weight serum which absorbs right into your skin. For someone who has sensitive skin, it is really hard for me to try products without having the fear of getting a bad reaction. The best part about this serum is that it suits all skin types! It has Vitamin C, E and Niacinamide in its ingredients which makes it the perfect blend for treating dark spots. After continuous use of this serum I have seen a visibly brighter and more even toned complexion. It also has Resveratrol and Alpha Arbutin which targets your fine lines and wrinkles. This serum by bee naturals is all you need for your night time skin care routine. Get yours today!
**This review was created through an educational promotional event hosted between the brand and beauty experts.**
Although I'm a bit of a skincare junkie. I've been in the industry for 21 years, and I'm particularly obsessive aboutΒ facial oilsβI've tried so many I've become a harsh critic. Most recently, Bee Natural Ultra Illuminating Facial Serum made its way into my current rotation. Which means it's terrific. (Because if we're being honest, I've literally tried hundreds.)And there was no better time to give a new facial oil a whirl than when the Santa Ana's in SoCal when the air runsΒ extraΒ dry andΒ extraΒ hot. This is precisely why the Bee Naturals Ultra Illuminating Face Oil had its work cut out for it. It's formulated with hard-core hydrators, including glycerin and vitamin E. Packed withΒ antioxidantsΒ like resveratrol and vitamin C. Brighteners like niacinamide licorice root and their blend of brighteners. I like the oil. I love a one-stop-shop product; less waste and better for the environment. It smells fine, it feels fine, and it hydrates fine. The problem I have with it, and all products that come with a dropper, is that I tend to make a mess trying to put it back. I have Lupus, and my hands shiver and spam. I waste product every time I miss and for almost $80 I need to upcycle an old serum with a pump.Besides that, I think this is good multi-tasking oil for anyone who loves simple and effective skincare.
**This review was created through an educational promotional event hosted between the brand and beauty experts.**
This all-in-one Ultra Illuminating Serum by Bee Naturals is impressive, especially for someone who really has to watch out for retinol in their skincare now that they're pregnant (again)! I love that this serum doesn't contain retinol or hydroquinone, but still packs a punch with its maximum active ingredients of Vitamin C to brighten & protect, Niacinamide to reduce scarring/dark spots and retain moisture, Vitamin E to nourish and further protect the skin, Licorice Root Extract to brighten, soothe & hydrate, & Alpha Arbutin to help even out skin tone & discoloration/scarring. As a blemish-prone and combo to oily skinned beauty (oiler towards summer), this is the perfect serum to add to my night routine. Not only does this help keep a radiant, healthy, & hydrated complexion, but it also helps fight aging signs like fine lines & wrinkles & protects the skin from future damage from environmental factors. Within one use, I see an instant glow and I usually like to use Vitamin C in my morning routine but because this one feels a little heavier & stickier, I use it casually in my night routine due to other ingredients I may not want to mix in. This is perfect for all skin types, but as the serum consistency is not my favorite, I would recommend it more for normal or drier skin types. If you do have oiler skin like me, I'd recommend it for those winter and fall months since our skin is drier then. Overall, I think this is a great serum that could benefit almost anyone! - Desiree Singh (Connect with me on IG & YouTube at Midnightmoonmakeup)- Beauty Influencer, Educator, & Content Creator (5 Years Education & Experience)
**This review was created through an educational promotional event hosted between the brand and beauty experts.**
The Buzz is in without the sting! A gentle skin-refining serum that turns up the brightening glow! Glowing skin in a mere few weeks without all of the buzz words! Bee Naturals Ultra Illuminating Facial Serum is a paraben, petroleum, and cruelty-free recipe delivering a high level of hydration while gently and effectively pushing the skin cells to turn over and rejuvenate, creating a smoother, clarified, and polished patina. As a skincare professional with over 25 years of experience working on sets and in the studio, I am often asked about suggestions to keep the skin clear, bright, and refined without harsh retinol or abrasive exfoliants. Bee's Natural Ultra Illuminating Serum is a 'treatment' I can recommend. This serum's approach is gentle skin lightening to even out hyperpigmentation or discolorations while refining and brightening the skin with nourishing anti-aging ingredients. The glass bottle and angled glass dropper protect the active ingredients. The formula resembles a luminous golden honey color. It is fragrance-free, and the consistency is fluid and soaks in profoundly without leaving a tacky feel or film. Be sure to shake this serum before applying, as the mixture looks like it can separate slightly. The ingredients are tried and true, with the maximum concentration working in synergy. Resveratrol, an antioxidant naturally occurring in red wine, is known to improve skin elasticity and firmness, lessening discoloration and mitigating the appearance of dark spots. Alpha Arbutin is a gentle skin-lightening antioxidant and an exceptionally potent skin brightener surpassing vitamin C alone. It works like hydroquinone in lightening dark areas without the adverse side effects. Vitamin C does its job by improving overall skin texture and minimizing fine lines. Niacinamide nourishes and protects the skin from inflammation, while Vitamin E and hyaluronic acid moisturize and licorice extract soothes, all while creating an 'illuminated' skin tone. I suggest pairing a low .2 mm derma roller application alongside the serum every evening to stimulate collagen formation and rejuvenate on an even deeper cellular level. If you are willing to dedicate yourself to this serum morning and night for a month - "Every 28-40 days, on average, a new skin cell is "born," your skin will be on a new level of health, resurging a refined vitality while softening hyperpigmentation. However, I'm unsure what ingredient in this serum is aligned with bees, keeping with the brands' approach? The price point of 80.00 for 1 oz seems steep, but the active ingredients are naturally derived and deliver as promised!
**This review was created through an educational promotional event hosted between the brand and beauty experts.**
As Iβm in my forties, I can feel that my skin is not as plumped as before, I believe itβs due to loss of collagen as ageing. I tried many different anti-aging serums, and I am well aware that one of the anti-aging ingredients is Retinol. However, retinol May cause irritation to the skin. I experienced skin irritation caused by retinol before. Bee Naturals Ultra Illuminating Facial Serum is my favourite anti-aging serum which can replace retinol products and without causing any irritations to my skin. First, this serum is made of plant derived powerful actives. The texture of the serum is gel lotion texture. I like the scent of the serum, Itβs a natural scent from the ingredients. The serum is fast to be absorbed. It is suitable for any skin type even for sensitive skin. As I said itβs a perfect replacement for retinol products, it contains antioxidants including resveratrol, alpha arbutin, vitamin C, vitamin E, and niacinamide which are natural, gentler alternative to retinol that reduces the appearance of fine lines, wrinkles and pores while stimulating collagen production.After applying this serum for two weeks I feel my face plumped, hydrated and firmed. My skin looks dull and tired at night time , but after I use this serum, my skin looks glowing even at night. Iβm so thrilled about it. Also, this serum is also suitable for dry skin or winter time as it is very moisturising.
**This review was created through an educational promotional event hosted between the brand and beauty experts.**
Loved this serum! After using for a little less than a month, Iβve definitely noticed a difference! Iβll for sure be continuing use of this serum! I loved all of the rich ingredients packed into this serum, definitely great for multiple skin types and concerns! All the antioxidants and vitamins especially vitamin C, definitely targeted a lot of my skinβs concerns with acne scarring and dullness in certain areas of my skin! Resveratrol is also a holy grail product, definitely will help with my early onset anti-aging with continuing use! Iβve tried tons of brightening serums bug this one for being as clean as it is definitely produced instant results in my skin! 10/10 would repurchase and would recommend this to a friend or clients any day!!
**This review was created through an educational promotional event hosted between the brand and beauty experts.**
As an image advisor of 18 years, skin care is at the top of my care list. Not everyone shares the same issues or interests so I get excited when I find a hero product that works for all skin types. The illuminating serum covers all areas of skin care concerns. It helps to reduce hyperpigmentation, fine lines and wrinkles and promotes an overall healthy complexion. The ingredients that provides the great benefits are: Niacinamide -Protects against sun damage, Treats hyperpigmentation, Treats acne), Alpha Arbutin - evens out and brightens skin tone, lightens darkened areas, Vitamin C - It's hydrating, brightening, helps reduce redness and even out your skin tone. Though, this serum has the scent of fresh honey, the formula is thin and non-sticky. I love how this makes my skin feel and look afterwards; a subtle and natural hydrated glow. I'm giving this serum a 5/5
**This review was created through an educational promotional event hosted between the brand and beauty experts.**
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I love this moisturizer, it feels so great in the skin β€οΈ
Nice and thick-this will last a long time. Pure ingredients. Makes my face feel and look soft and amazing!π€©
I love how it makes my face look and feel
This is truly the best toner I have come across! It makes my skin so bright, I always get compliments after a week or so of using it. It smells lovely, and doesn't have behind a sticky residue like some others do. I literally won't use any other toner!
I have suffered for years with extremely dry legs in all seasons. Plus I have a birthmark that dries until it bleeds. Other than Vaseline petroleum jelly, nothing has helped this area. This is the first product that has kept it healthy. I do have to apply it nearly every day but my legs feel healthier and looks healthier. The smell too is heavenly. I just love this product. Please don't stop making it. Highly recommend for all ages, not just babies if you have baby sensitive skin.