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Beenaturals Blog

Skin Flooding: TikTok’s Latest Skincare Trend

by Barbara Chappuis 18 Aug 2023

Creating a successful skincare regimen for dry skin can be challenging, particularly given the skin’s varying reactions to different seasons. It’s essential to ensure that your skin receives adequate moisture and hydration to stay nourished for extended periods.

The truth is, when it comes to caring for dry skin, what works for one person may not always work for another. However, a new cutting-edge technique has emerged that appears to be the ultimate solution for keeping your skin hydrated, even on the dryest days – and it’s called “skin flooding.”

This technique is gaining massive popularity on TikTok, with many dry-skinned people praising it as an ideal solution to their skincare concerns. In fact, the hashtag #skinflooding has accumulated over four million views on the platform. But what exactly does it entail?

What Is Skin Flooding

As the name suggests, skin flooding is about flooding your face with products known to improve skin hydration and moisturization. However, it’s a lot more intricate than it sounds. Rather than slather anything on your face, this technique involves strategically layering products to lock moisture and hydration for extended periods.

Although skin flooding may have gained popularity through TikTok, dermatologists have been aware of this technique for some time now. The process involves using various moisturizing ingredients, such as hyaluronic acid, niacinamide, and facial moisturizers, to achieve a profoundly hydrated and healthy-looking complexion.

How Does Skin Flooding Work

Skin flooding is similar to the sandwiching technique. However, while sandwiching aims to reduce some of the unpleasant side effects of retinol in most skin care products, skin flooding focuses on skin hydration.

The fundamental concept of skin flooding revolves around inundating your skin with nourishing and hydrating ingredients to enhance its hydration and moisturization. Key components utilized in this technique are hyaluronic acid and niacinamide, both of which are known for their hydrating properties and play an essential role in improving the skin’s overall appearance.

  • Hyaluronic Acid

Hyaluronic acid is a naturally occurring substance in the skin, joints, and connective tissues. It is a crucial component of the extracellular matrix, which is responsible for maintaining the skin’s structure and hydration levels. Hyaluronic acid has excellent water-binding properties and can hold up to 1,000 times its weight in water, making it a powerful humectant. Due to these remarkable properties, hyaluronic acid has become a well-recognized ingredient in many hydrating skincare products.

  • Niacinamide

Niacinamide, also known as Vitamin B3, is an essential nutrient that plays a vital role in maintaining healthy skin. Niacinamide is a popular ingredient in skincare due to its numerous benefits for the skin. First, it’s known for improving the appearance of enlarged pores, fine lines, and wrinkles. Niacinamide is also anti-inflammatory, making it a versatile and potent ingredient for enhancing the skin’s overall health and appearance.

By incorporating these ingredients and other moisturizing components, the skin flooding technique aims to effectively flood your skin with hydration and achieve a radiant and healthy-looking complexion.

Fostering Product Absorption

The skin flooding technique is about achieving the holy grail of skin goals: maximum hydration, moisturization, and nourishment. However, while this technique involves applying several hydrating products to the skin, these serums and moisturizers must penetrate deep into the epidermal layers to achieve the ideal outcome.

When it comes to optimal skin hydration and nourishment, many people try all sorts of tricks and tools. But if you want to take your routine to the next level, one device stands out: MySkinBuddy.

This cutting-edge device delivers a powerful combination of ultrasonic vibration, LED lights, and thermal heat to help your skin absorb all those nourishing, hydrating ingredients. It is the ideal device to help you quickly achieve the perfect balance of moisture, hydration, and nourishment. MySkinBuddy also features six settings that can be used for a standalone targeted treatment or combined in a series for your mini facial.

Skin Flooding with Bee Naturals

There are dry skins, and there are extremely sensitive skins. Typically, sensitive skin is characterized by dryness, which can result from limited oil production, impair the skin’s ability to maintain a healthy and functional barrier, or cause skin irritation so severe it becomes inflamed.

People with extremely sensitive skin react severely to even the mildest irritants, allergens, or skin care products. Therefore, in such cases, it is necessary to build and maintain the lipid barrier to prevent moisture loss and prevent moisture loss and protect the skin from harmful substances. 

At Bee Natural, we understand how challenging it is to deal with sensitive skin, which is why we’re committed to providing practical solutions. We’ve modified the skin flooding process that’s designed to not only hydrate the skin but also rebuild the lipid barrier. If you have extremely sensitive skin, keep reading to discover our effective skin flooding process using Bee Natural products.

Click here to watch our complete video tutorial on Flooding with Bee Naturals.


Applying a mild cleanser is the first part of skin flooding for dehydrated skin. For this process, we recommend the Rejuvenating Gel Cleanser, a product that thoroughly and gently soothes and hydrates dry skin. It also features a perfect pH balance, ensuring your skin stays moist and soft.

We recommend using the Rejuvenating Gel Cleanser with specialized facial cleansing devices like MySkinBuddy. This device provides the necessary slip to glide effortlessly over the skin. Alternatively, you can replace the Rejuvenating Gel Cleanser with a Restore I Creme Cleanser. They both work effectively.



Creme Mask

After cleansing the face, the next step is to apply a creme mask. This product is ideal for moisturizing and soothing dry, dehydrated, or sensitive skin. You would want to distribute the creme mask evenly across the face, so using a skincare brush is best.

Leave the Creme Mask for 15-20 minutes before wiping it with warm water. It’s normal to feel tingles with this product; however, you can wipe it out as soon as it becomes unbearable.

Hyaluronic Base


While flooding, a hyaluronic product is typically the first to be applied. Hyaluronic acid has smaller molecules that can help boost the skin’s hydration levels by providing a base, allowing the skin to better absorb and retain active ingredients from other products.

For this step, we use our Hyaluronic Serum for dehydrated, sensitive, and post-procedure complexions. This serum combines ceramides, soothing aloe, hydrating hyaluronic acid, and firming algae extract, all working to nourish, support, hydrate, and renew fragile skin. Apply a generous amount to the freshly cleansed skin.

Niacinamide Base

After using the hyaluronic serum, it’s time to apply a niacinamide base. For this process, we recommend Bee Naturals’ Oil-Free Moisturizing Facial Serum. This facial serum is a lightweight, gentle, oil-free, non-comedogenic moisturizing serum that provides moisture and hydration essential for all skin types.

The facial serum also doubles as a 6% niacinamide serum, which is the next essential ingredient for the skin flooding technique. This unique formula contains fever extracts to reduce acne and severe skin inflammation.

Restore II Hydrate

The first step to building the lipid barrier is using a ceramide-rich product. The Restore II Hydrate Serum is a ceramide-enriched product with essential building blocks for creating and maintaining a robust skin barrier that protects against environmental threats. This serum helps the skin stay hydrated, moisturized, and younger.

Apply this serum over the other products and, once again, use MySkinBuddy. We recommend using the green light setting for five minutes. The green LED light setting is optimal for individuals with hyperpigmentation and redness and helps spread the product evenly across the face.

Oil-Based Moisturizer

The second phase of rebuilding the lipid barrier involves using an oil-based moisturizer. Bee Natural’s Restore III Moisturize delivers the final vital step to build and maintain your skin’s natural moisture barrier. This oil-based serum aids in moisturizing and sealing the components in Restore II Hydrate Serum. This, in turn, assists in repairing and nourishing your skin for more extended periods.

The Restore III Moisturize Serum also contains CoQ10, which supports skin tightening and hydration, and Squalene, another vital ingredient in building a barrier. Again, MySkinBuddy can help ensure the product penetrates deep into the skin. Use the device in “disco mode” for five minutes. This setting cycles through all light therapies and vibrations, giving the skin a bit of everything.

The importance of rebuilding your skin’s lipid barrier cannot be overstated. A damaged moisture barrier cannot prevent water loss, which results in constant dryness, regardless of how often you flood your skin. The skin also loses its shield against external irritants, pollutants, and pathogens, increasing sensitivity, irritation, and regular breakouts.

As such, rebuilding the skin’s moisture barrier is essential for restoring and maintaining healthy, hydrated, and resilient skin.

Clean and Gentle Facial Moisturizer

For the final process of the flooding technique, we top everything off with an excellent, thick moisturizer. The Clean and Gentle Facial Moisturizer provides a good seal over the top of all the other products.

If you want the best outcome from skin flooding, you must get your hands on this! It is fragrance-free and non-comedogenic but provides a long-lasting barrier. Furthermore, it gets absorbed slowly, which is good as it gives enough time for other products to work their magic.

Benefits of Skin Flooding

The concept of skin flooding is that maintaining the skin’s moisture facilitates optimal absorption and effectiveness of skin care products. Applying hyaluronic acid and other serums with smaller molecules onto damp skin can assist in drawing moisture in, resulting in deeper skin hydration. The benefits of skin flooding include the following;

  • Improving hydration
  • Brightening the skin
  • Reducing fine lines and wrinkles
  • Even skin tone and texture
  • Providing a youthful-looking complexion.

However, while skin flooding is a largely safe method, it has possible adverse effects on sensitive skin. Heavy occlusive treatments on very dry or sensitive skin might clog pores and cause irritation and breakouts. 

Some other skin conditions associated with a damaged moisture barrier can flare up following skin flooding. Hence, people with such skin should follow our specialized skin flooding process and explore the vast range of Bee Natural’s products in hydrating the skin and building the moisture barrier.

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